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Households were randomly selected to be the “voice” for others in your local area. By participating in our research, you have the opportunity to tell local businesses about your choices and preferences in consumer products and services so that they can serve you better. This is why your participation in the Nielsen Consumer Survey is so important. Your answers will be counted for the many people who were not invited to do the survey.

Many telemarketers start their calls by asking questions, then switch to selling a service or a product. A legitimate market research company will always start by telling you who they are and why they are calling.

If you want to make sure at the beginning of a call whether you are talking to a telemarketer or a research company, stop the caller and ask their ultimate purpose of the call. Ask the person to explain what his or her company does, and what the outcome of the call will be.

They will never be publicly reported. Protecting your privacy is one of top priorities. All of the information that you provide and that they collect about you will be only used in accordance with the Nielsen Survey Privacy Statement. Nielsen will never give your name or address to any company that wants to sell you things.